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Ikea is one of the largest furniture retail companies in the world. As part of our brand auditing project, I chose IKEA to analyze and research for academic purposes. The project focused on market research, competitors research, and marketing interpretation.


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  • Create strategies to increase awareness and conversions as a digital campaign. Besides, the team will be doing research on targeted audiences about their personal preferences with provided personas.

What we did:

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  • Executed $200K marketing campaigns & evaluation

  • Created digital assets and SEO

  • Became one of the finalists for the competition​

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