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Ikea is one of the largest furniture retail companies in the world. As part of our brand auditing project, I chose IKEA to analyze and research for academic purposes. The project focused on market research, competitors research, and marketing interpretation.
Create strategies to increase awareness and conversions as a digital campaign. Besides, the team will be doing research on targeted audiences about their personal preferences with provided personas.
What we did:
Executed $200K marketing campaigns & evaluation
Created digital assets and SEO
Became one of the finalists for the competition
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