LAW FIRM GOOGLE ANALYTICS
As a team, we applied our Google analytics knowledge into a law firm in the DFW area, the report consists of market research, target audience, and competitor's influence along with suggested keywords
MINNIE'S FOOD PANTRY
As a project related to UT Dallas Social Media Marketing Course, I proposed a brief social media plan with the goal of attracting UTD students in volunteering at Minnie's Food Pantry, a local non-profit in the DFW area.
IKEA BRAND AUDIT
Brand Audit is made to help a business recognize its strengths and weaknesses. IKEA Brand Audit emphasizes the brand history, market, along with quantitative research and recommendations that can help enhance the IKEA brand under my perceptions as a customer.
LONG SON BRANDING
Established in 2002, Long Son (Vietnam) is a nationwide enterprise in Security Services and Training. They have constantly innovated their management and command system to meet and accompany businesses. This year, Long Son wants to improve their brand images as well as a consistent branding guidelines for future references.
BE HEMPFUL MARKETING PLAN
For our Social Impact project, we created a marketing plan for Be Hempful, a CBD company based out of New Mexico, with the key goal of providing the highest quality CBD on the market. As a group, we have been tasked with helping expand their reach to consumers in their target demographic.
PSYCHOLOGICAL MARKETING (Sutherland Theory)
Known as an expert in consumer behavior and advertising, Rory Sutherland's theory on psychological marketing and how companies can advertise products based on the core of human behaviors are truly astute.